The Strategic and Financial Analysis of Hermès

Since the outbreak of COVID-19 in 2019, global economic development, including luxury industry, has suffered a serious blow. As leading international brand, Hermès been running their business successfully for 185 years and just survived crisis caused by epidemic. It is well worth analyzing discussing from perspective strategy financial statements to provide reference inspiration industry other industries that have not recovered negative impact This article analyzes Hermès’ internal environment, external environment strategies adopting PESTEL analysis, five forces analysis SWOT discusses position, results operations risk factors its universal registration document. According strategic it apparent was affected epidemic short duration, but now got through returned strong growth.